TIN TỨC
Người Việt Nam chi gần 230 TỶ ĐỒNG mua đồ PICKLEBALL chỉ trong 3 tháng
29
Th7
Th7
Người Việt chi gần 230 TỶ ĐỒNG mua đồ PICKLEBALL chỉ trong 3 tháng!
Pickleball không còn là trào lưu – mà đang trở thành thị trường tiêu dùng thể thao siêu tiềm năng tại Việt Nam.
Theo Metric.vn:
228,7 tỷ đồng là tổng doanh thu từ vợt, bóng, quần áo & phụ kiện Pickleball trên Shopee, TikTok Shop, Lazada và Tiki – chỉ trong quý I/2025.
Tăng trưởng gần 1.900% so với cùng kỳ năm ngoái!
Từ khóa “vợt Pickleball” ghi nhận hơn 635.000 lượt tìm kiếm.
Sản phẩm bán chạy nhất nằm ở phân khúc 200.000 – 500.000đ, cho thấy người chơi vẫn ưu tiên hàng tầm trung – giá mềm.
60% kho hàng nằm ở Hà Nội, 24% ở TP.HCM, phần lớn thương hiệu đều là nội địa – như PicklePro, Today U Wear, Fitme…
Đáng chú ý: Tăng trưởng bắt đầu bùng nổ từ tháng 8/2024 – trùng với thời điểm Pickleball “gây bão” trên mạng xã hội vì loạt tranh cãi và… hot girl lên lưới 
Pickleball không chỉ tạo xu hướng – mà đang nuôi sống cả một chuỗi giá trị từ sản xuất, TMĐT, truyền thông đến logistics.
Dự báo thị trường có thể vượt 1.000 tỷ đồng trong năm 2025 nếu giữ đà này!
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